Dr Alison Lloyd

Dr Alison Lloyd

Director of Institutional Research and Planning

The Hong Kong Polytechnic University

Hong Kong

Alison Lloyd is Director of Institutional Research and Planning at The Hong Kong Polytechnic University. Working closely with senior management, she leads a unit that is responsible for strategic planning, performance monitoring, institutional research, and analytics. In addition, she oversees the University’s participation in international rankings.

She was previously Associate Dean (External Relations and Development) of the Faculty of
Business at The Hong Kong Polytechnic University. She led internationalisation, the branding and marketing of all programmes, student development and alumni relations. The Faculty of Business is one of the largest business schools in the Asian region. During her tenure as Associate Dean she spearheaded a number of international strategic alliances. She has been an award-winning educator at the University and her research interests lie in branding, retailing, and services marketing. Her work has been published in notable academic publications including Journal of International Business Studies, Journal of Services Marketing, Tourism Management and others.

Prior to joining The Hong Kong Polytechnic University, Alison worked as a Management Consultant on engagements in the areas of strategy consulting, business process review, performance management frameworks and change management for both private and public sector organizations in the Region.

Alison serves on a number of advisory boards and steering committees including the Hong Kong Brand Development Council, and The Investor Education Centre. She is also a Director of the Fair Trade Hong Kong Foundation.