Ms Shirley Chong

Associate Director
Institutional Research Office
City University of Hong Kong
Hong Kong

Ms. Shirley Chong works for the City University of Hong Kong which ranked Top 50 in the World and Top 10 in Asia, for branding and international rankings. She has a Master’s Degree in Marketing Management and is an expert in promoting internationalization and academic reputation for publicly funded universities and self-financed tertiary institutions in Hong Kong. She has also worked for semi-governmental institutions and as consultant in the private sector on knowledge transfer and corporate branding.

Ms Chong has 18 years of public relations and marketing experience and a strong business network which benefits the university when promoting the research excellence and building a strong academic reputation as well as developing employers’ perception of graduates.